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We have found a total of 10 books available to download
Continuing to Broaden the Marketing Concept

Continuing to Broaden the Marketing Concept

Author: Dawn Iacobucci

Number of pages: 328

Review of Marketing Research is a publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature, offer a critical commentary, develop an innovative framework and discuss future developments, as well as present specific empirical studies.

The Cornell School of Hotel Administration Handbook of Applied Hospitality Strategy

The Cornell School of Hotel Administration Handbook of Applied Hospitality Strategy

Author: Cathy A. Enz

Number of pages: 1080

This state-of-the-art handbook approaches the topics of hospitality strategy with an emphasis on immediate application of ideas to current practice. Top hospitality scholars make original contributions with the inclusion of senior level executives input, insights and current best practices. By incorporating the latest research and thinking on various strategic topics with the commentary and insights of successful executives this handbook blends cutting edge ideas and comprehensive reviews of the subject with innovative illustrations and examples from practice. The strength of the handbook is its combination of academic rigour and hospitality application. The handbook will have a clear reference orientation and focus on key topical issues and problem of interest to practitioners and advanced students of hospitality strategy.

Making Time

Making Time

Author: Richard Whipp , Barbara Adam , Ida Sabelis

Number of pages: 222

Time is often taken for granted in daily life and the business world. The aim of this book is to bring time into sharper focus and in particular to look at the way time is constructed, made, managed, and used in organizations. The book both provides an overview of some of the key concepts in time and it explores how particular features of the modern world extend and change the temporal dimension of organizational activity. - ;Time is an essential feature of social and organizational life and part of the deep structure of business activity. Plans, performance, productivity, and pay are all link.

Managing Tourism Firms

Managing Tourism Firms

Author: Clive L. Morley

Number of pages: 585

"In this volume Dr Clive Morley presents a series of papers designed to illustrate facets of managing organisations engaged in tourism" -- Back cover.

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